1. LVMH CHAIR SEMINAR (required): MKGS 31471: LVMH Chair Seminar "Fundamentals of Luxury" (T2)
The seminar consists of a series of topics which are essential to luxury brand management. They will be given by professionals working at the LVMH group. These are priviledged opportunities for the students to interact with professionals who are eager to share their passion, experience and know-how.
The topics include:
Creation and design
Client experience and retail
Supply Chain challenges in the luxury industry
Some of the guest speakers in the previous years included:
Eleonore de Boysson, DFS Group
Ines Arthur, CELINE
Elodie Palacci, Louis Vuitton
Amelie Saunier, Ruinart
Valentin Andres, FRED
Gabriel Clabaut, LVMH Fragrance Brands
Sandrine Hoeur, Christian Dior Couture
Vincent Nguyen, Tag Heuer
Remy Cazaux, Loro Piana
2. FIELD PROJECT (required): MKGS31200: "Contemporary Issues in Luxury Marketing" (T3)
3. FOUR MANDATORY COURSES:
In addition to the required courses "Fundamentals in Luxury" and "Contemporary Issues Luxury Marketing", the student has to validate any of the four courses listed below*. These courses can be taken before, during, or after the Chair Program.
Fundamentals of Luxury:
5. INTERNSHIP (RECOMMENDED)
After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.
6. COMPANY VISITS
7. TEAM BUILDING AND LVMH INDUCTION DAY