1. LVMH CHAIR SEMINAR (required): MKGS 31471: LVMH Chair Seminar "Fundamentals of Luxury" (T2)
The seminar consists of a series of topics which are essential to luxury brand management. They will be given by professionals working at the LVMH group. These are priviledged opportunities for the students to interact with professionals who are eager to share their passion, experience and know-how.
The topics include:
Creation and design
Client experience and retail
Supply Chain challenges in the luxury industry
Some of the guest speakers in the previous years included:
Eleonore de Boysson, DFS Group
Ines Arthur, CELINE
Elodie Palacci, Louis Vuitton
Amelie Saunier, Ruinart
Valentin Andres, FRED
Gabriel Clabaut, LVMH Fragrance Brands
Sandrine Hoeur, Christian Dior Couture
Vincent Nguyen, Tag Heuer
Remy Cazaux, Loro Piana
2. FIELD PROJECT (required): MKGS31200: "Contemporary Issues in Luxury Marketing" (T3)
The field project is to be conducted in teams of 4-5 students. It is designed in connection with one of the brands of the LVMH group. The project has to be completed in one term (course code: MKGS 31200: Contemporary issues in luxury marketing (T3)). The topics are related to current issues in the luxury industry.
Examples of previous field project topics with LVMH brands include:
Hublot: Can we still afford empty windows at night? An opportunity to innovate and showcase the Hublot Brand and Products in a new way.
Rimowa: Customer Experience (CX): A new loyalty promise for Rimowa - How to make client relationship as unique as our brand signature and as unique as our products?
Chaumet: How to speak to young French clientele?
3. FOUR MANDATORY COURSES:
In addition to the required courses "Fundamentals in Luxury" and "Contemporary Issues Luxury Marketing", the student has to validate any of the four courses listed below*. These courses can be taken before, during, or after the Chair Program.
Fundamentals of Luxury:
MKGM31413 Anthropology of Luxury Brands T1 or T2
MKGM31412 Anthropologie des marques de luxe T3
MKGM31420 Management des Savoir-Faire et des Métiers d'Art T1
MKGF31208 Développement des marques de luxe T2
MKGF31209 Luxury Brand Development T2
MKGC31201 Building a Beauty Brand T2
MKGS31469 Luxury Retail Management T1 or T2 or T3
MKGS31203 Digital Marketing Strategy (in Cergy or in Singapore) T3 in Cergy
T1 in Singapore
MKGC31131 Data-Driven Marketing T1
DEVN31301 Companies and Sustainable Devpt: Ethics, Business T1 or T3
and Corp. Responsibilities
DEVC31211 Corporate Responsibility & Sustainable Development T1
MOPI31201 Philosophy and Strategy of Responsible Innovation T1
MKGF31201 Advertising T2 or T3
MKGC31205 Activating a Beauty Brand T3
MKGM31217 Chef de produit T1 or T2 or T3
MKGC31113 Marketing Research T2
* Subject to course availability
4. INSIDE LVMH CERTIFICATE (REQUIRED)
Get an opportunity to immerse yourself in the world of luxury and LVMH and complete the INSIDE LVMH Certificate (INSIDE LVMH Digital Platform).
5. INTERNSHIP (RECOMMENDED)
After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.
6. COMPANY VISITS
Students will have opportunities to visit some of the LVMH production sites and/or prestigious places in various sectors of the luxury industry.
Ateliers et Musée Louis Vuitton, in Asnières
Christian Dior Couture
Guerlain Flagship store
Moët & Chandon and Veuve Clicquot, in Champagne
7. TEAM BUILDING AND LVMH INDUCTION DAY
At the beginning of the academic program, The LVMH chair organizes a session of Team Building with the aim of helping students build stronger ties with one another.
LVMH Group organises the LVMH Induction day at the LVMH HQ with the aim of introducing the Group and all of its sectors to the students entering the chair. This event also provides students entering the chair an opportunity to get to know and network with the HR managers of different Houses of the LVMH Group.