Courses

1. LVMH CHAIR SEMINAR (required): MKGS 31471: LVMH Chair Seminar "Fundamentals of Luxury" (T2)

The seminar consists of a series of topics which are essential to luxury brand management. They will be given by professionals working at the LVMH group. These are priviledged opportunities for the students to interact with professionals who are eager to share their passion, experience and know-how.

The topics include:

    • Creation and design

    • Brand management

    • Client experience and retail

    • Digital Marketing

    • Supply Chain challenges in the luxury industry

Some of the guest speakers in the previous years included:

  • Eleonore de Boysson, DFS Group

  • Ines Arthur, CELINE

  • Elodie Palacci, Louis Vuitton

  • Amelie Saunier, Ruinart

  • Valentin Andres, FRED

  • Gabriel Clabaut, LVMH Fragrance Brands

  • Sandrine Hoeur, Christian Dior Couture

  • Vincent Nguyen, Tag Heuer

  • Remy Cazaux, Loro Piana

2. FOUR MANDATORY COURSES:

In addition to the required course "Contemporary Issues Luxury Marketing" in T3, the student has to validate any of the four courses listed below. These courses can be taken before, during, or after the Chair Program.


MKGF31208 Développement des marques de luxe T2

T3

or


MKGF31209 Luxury Brand Development T2

T3


MKGF31411 International Luxury Distribution T2


MKGS31469 Luxury Retail Management T1

T2


MKGM31413 Anthropology of Luxury Brands T1

T2

or


MKGM31412 Anthropologie des marques de luxe T1

T2


MKGS31400 Workshop: Management des savoir-faire* T3


MKGS31203 Digital Marketing Strategy (in Cergy or in Singapore) T2


T1

MGTE31361 Entrepreneurship T2

T3


MOPI31201 Philosophy and Strategy of Responsible Innovation T2

(in Singapore)


IDSI31435 Digital Humanism T2


T1

MKGM31217 Chef de produit T2

T3



* Although there is no pre-requisite for the workshop, it is highly recommended to take first the T1 course “MKGM31420

Management des Savoir-Faire d’exception et des métiers d’art”. Priority will be given to those who have taken it.



3. FIELD PROJECT (required)

The field project is to be conducted in teams of 4-5 students. It is designed in connection with one of the brands of the LVMH group. The project has to be completed in one term (course code: MKGS 31200: Contemporary issues in luxury marketing (T3)). The topics are related to current issues in the luxury industry.

Examples of previous field project topics with LVMH brands include:

Hublot: Can we still afford empty windows at night? An opportunity to innovate and showcase the Hublot Brand and Products in a new way.

Rimowa: Customer Experience (CX): A new loyalty promise for Rimowa - How to make client relationship as unique as our brand signature and as unique as our products?

Chaumet: How to speak to young French clientele?

4. INSIDE LVMH CERTIFICATE (REQUIRED)

Get an opportunity to immerse yourself in the world of luxury and LVMH and complete the INSIDE LVMH Certificate (INSIDE LVMH Digital Platform).


5. INTERNSHIP (RECOMMENDED)

After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.

6. COMPANY VISITS

Students will have opportunities to visit some of the LVMH production sites and/or prestigious places in various sectors of the luxury industry.


Previous visits include:

  • Ateliers et Musée Louis Vuitton, in Asnières

  • Christian Dior Couture

  • Guerlain Flagship store

  • Moët & Chandon and Veuve Clicquot, in Champagne

  • Ruinart

7. TEAM BUILDING AND LVMH INDUCTION DAY

At the beginning of the academic program, The LVMH chair organizes a session of Team Building with the aim of helping students build stronger ties with one another.


LVMH Group organises the LVMH Induction day at the LVMH HQ with the aim of introducing the Group and all of its sectors to the students entering the chair. This event also provides students entering the chair an opportunity to get to know and network with the HR managers of different Houses of the LVMH Group.