Courses

1. TEAM BUILDING AND LVMH INDUCTION DAY

At the beginning of the academic program, The LVMH chair organizes a session of Team Building with the aim of helping students build stronger ties with one another.


LVMH Group organises the LVMH Induction day at the LVMH HQ with the aim of introducing the Group and all of its sectors to the students entering the chair. This event also provides students entering the chair an opportunity to get to know and network with the HR managers of different Houses of the LVMH Group. 

2.  LVMH CHAIR SEMINARS (mandatory)

MKGS31471   Fundamentals of Luxury (T2)

This is the first chapter of the LVMH Chair program. It consists of a series of conferences by LVMH Managers that are essential to luxury brand management. It ofers an immersion in LVMH Groups's fields of expertise.

The topics include:

Some of the guest speakers in the previous years included:

MKGS31200   Contemporary Issues Luxury                                     Marketing (T3)

This seminar is the second chapter of the LVMH Chair program. Students get the opportunity to work on a field project conducted in teams of 5. It is designed in connection with one or several brands of the LVMH group. It allows the LVMH Chair students to apply their knowledge to real-life problems within the luxury industry. They have the opportunity to interact with a team of managers from a Maison of the LVMH Group.

Examples of  previous field projects:

3.  MANDATORY COURSE: MKGF 31209: "Luxury Brand Development" (T2)

Taking a socio-cultural perspective, this course provides students with a deeper knowledge of luxury branding. The course will provide understanding of what a luxury brand is, how they are used by consumers and from where their meaning is derived. With this grounding in place, we explore different approaches to the management of brands.

4. THREE REQUIRED ELECTIVE COURSES:

In addition to the mandatory courses "Fundamentals in Luxury", "Luxury Brand Development" and "Contemporary Issues Luxury Marketing", the student has to validate any of the three courses listed below*. These courses can be taken before, during, or after the Chair Program.


Fundamentals of Luxury:

MKGM31413 Anthropology of Luxury Brands T1 or T2

or

MKGM31412 Anthropologie des marques de luxe T1 or T3


MKGS31316 Management des Savoir-Faire et des Métiers d'Art T1



Branding:

MKGC31201 Building a Beauty Brand T2



Retailing:

MKGS31469 Luxury Retail Management T1 or T2 or T3



Digital Marketing:

MKGS31203 Digital Marketing Strategy (in Cergy or in Singapore) T2 or T3 in Cergy

T1 in Singapore

or

MKGC31131 Data-Driven Marketing T1 or T2



Information Systems:

IDSI31375 Managing AI T2


IDSI31205 Blockchain for Business T3



Sustainability:

DEVC31211 Corporate Responsibility & Sustainable Development T1




Advertising:

MKGF31201 Integrated Marketing Communication T2 or T3

or

MKGC31205 Activating a Beauty Brand T3



Marketing:

MKGM31325 Consumption, Marketing and Society T3



    

  *    Subject to course availability                                  


5. INSIDE LVMH CERTIFICATE (REQUIRED)

Get an opportunity to immerse yourself in the world of luxury and LVMH and complete the INSIDE LVMH Certificate (INSIDE LVMH Digital Platform).

6. COMPANY VISITS

Students will have opportunities to visit some of the LVMH production sites and/or prestigious places in various sectors of the luxury industry. 


Previous visits include:

7.  WOMEN@DIOR

The Chair provides an exclusive access to the program Women@Dior. Created in 2017, Women@Dior is a unique international mentoring & educational program that has coached and helped blossom thousands of young women all over the world.

8. INTERNSHIP (RECOMMENDED)

After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.