1. TEAM BUILDING AND LVMH INDUCTION DAY
2. LVMH CHAIR SEMINARS (mandatory)
MKGS31471 Fundamentals of Luxury (T2)
This is the first chapter of the LVMH Chair program. It consists of a series of conferences by LVMH Managers that are essential to luxury brand management. It ofers an immersion in LVMH Groups's fields of expertise.
The topics include:
Creation and design
Client experience and retail
Supply Chain challenges in the luxury industry
Some of the guest speakers in the previous years included:
Emma Grillet, CELINE
Louise McGhee, Parfums Christian Dior
Caroline Fiot, Moët & Chandon
Valentin Andres, FRED
Francesco Viana, Loro Piana
Alice Lacroix, Sephora
Xavier Genereux, Christian Dior Couture
MKGS31200 Contemporary Issues Luxury Marketing (T3)
This seminar is the second chapter of the LVMH Chair program. Students get the opportunity to work on a business case conducted in teams of 5. It is designed in connection with one or several brands of the LVMH group. It allows the LVMH Chair students to apply their knowledge to real-life problems within the luxury industry. They have the opportunity to interact with a team of managers from a Maison of the LVMH Group.
Examples of previous business cases:
Rimowa: CustomerExperience (CX): A new loyalty promise for Rimowa
3. MANDATORY COURSE: MKGF 31209: "Luxury Brand Development" (T2)
Taking a socio-cultural perspective, this course provides students with a deeper knowledge of luxury branding. The course will provide understanding of what a luxury brand is, how they are used by consumers and from where their meaning is derived. With this grounding in place, we explore different approaches to the management of brands.
4. THREE REQUIRED ELECTIVE COURSES:
In addition to the mandatory courses "Fundamentals in Luxury", "Luxury Brand Development" and "Contemporary Issues Luxury Marketing", the student has to validate any of the three courses listed below*. These courses can be taken before, during, or after the Chair Program.
Fundamentals of Luxury:
6. COMPANY VISITS
The Chair provides an exclusive access to the program Women@Dior. Created in 2017, Women@Dior is a unique international mentoring & educational program that has coached and helped blossom thousands of young women all over the world.
8. INTERNSHIP (RECOMMENDED)
After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.