Courses
Courses
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1. TEAM BUILDING AND LVMH INDUCTION DAY
At the beginning of the academic program, The LVMH Chair organizes a session of Team Building with the aim of helping students build stronger ties with one another.
LVMH Group organises the LVMH Induction day at one of LVMH Maisons HQ. With the aim of introducing the group and all of its sectors, a panel of Chair alumni shares their experiences and gives advice to the entering students. This event also provides them an opportunity to get to know and network with the HR managers of different Maisons of the LVMH Group.
2. LVMH CHAIR SEMINARS (mandatory)
MKGS31471 Fundamentals of Luxury (T2)
This is the first chapter of the LVMH Chair program. It consists of a series of conferences by LVMH Managers that are essential to luxury brand management. It ofers an immersion in LVMH Groups's fields of expertise.
The topics include:
HR Workshop
Balancing Heritage and Innovation
Retail and Client Experience
Digital Disruption and AI
Collection Merchandising
Sustainability
Some of the guest speakers in the previous years included:
Emma Grillet, Celine
Carine Villeger and Jeremy Schaefer, Parfums Christian Dior
Diane de Chevron Villette, Ruinart
Philippe Tardivel, Hublot
Romain Chapdelaine, Louis Vuitton
Clemence Mordacq, Christian Dior Couture
MKGS31200 Contemporary Issues Luxury Marketing (T3)
This seminar is the second chapter of the LVMH Chair program. Students get the opportunity to work on a business case conducted in teams of 5. It is designed in connection with one or several brands of the LVMH Group. It allows the LVMH Chair students to apply their knowledge to real-life problems within the luxury industry. They have the opportunity to interact with a team of managers from a Maison of the LVMH Group.
2023-2024 business cases:
FRED: Define the best in class client experiences to drive, recruit, and create emotional connection with the Maison & Collections.
Givenchy: How can AI help elevate retail experience in our Boutiques?
Guerlain: How to build an omnichannel consumer path for Guerlain in France?
3. CLASH OF TITANS
In T2, students will engage in the second opus of LVMH Clash of Titans competition, a business case competition that opposes students from the best European business schools. LVMH Chair students have won the first opus of the competition, centered around a challenging marketing case from Moët & Chandon. After weeks of intense preparation, the 20 finalists from ESSEC and Bocconi pitched their work to a distinguished jury from LVMH and Moët & Chandon. The grand finale took place at the historic Moët & Chandon Orangerie in Epernay, under the gracious sponsorship of the Moët & Chandon CEO. The second competition will engage other leading European business schools.
4. COMPANY VISITS
Students will have opportunities to visit some of the LVMH heritage sites and key events in various sectors of the luxury industry.
2024-2025 Visits include:
Maison de famille Louis Vuitton, in Asnières
Fondation Louis Vuitton
Louis Vuitton Headquarters
Parfums Christian Dior Headquarters
LVMH Headquarters
Ruinart Cellars in Reims, Champagne
Station F, World biggest Start-Up Campus
VivaTech, Largest European Start-Up and Tech Event
5. MKGS31209: "Luxury Brand Development" (T2)
Taking a socio-cultural perspective, this course provides students with a deeper knowledge of luxury branding. The course will provide understanding of what a luxury brand is, how they are used by consumers and from where their meaning is derived. With this grounding in place, we explore different approaches to the management of brands.
6. INSIDE LVMH CERTIFICATE
Get an opportunity to immerse yourself in the world of luxury and LVMH and complete the INSIDE LVMH Certificate (INSIDE LVMH Digital Platform).
7. WOMEN@DIOR
The Chair promotes the program Women@Dior, a unique international mentoring & educational program that has coached and helped blossom thousands of young women all over the world, focused on the following values: Sustainability, Inclusion, Creativity, Autonomy and Self-Awareness.
Selected students have the opportunity to attend the annual global conference at UNESCO featuring key notes speakers and participate in the highly acclaimed Dream for Change Project. They are also paired with a dedicated mentor within the Dior professional community.
8. INTERNSHIP AND APPRENTICESHIP
After two terms of practical and academic learning, numerous networking opportunities with LVMH HRs and managers, students are encouraged to embark on a 6-month internship or an apprenticeship in a LVMH Maison. This experience would complement the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry. In addition, exclusive offers and targeted HR training are provided to help the students in their professional journey.
9. THREE REQUIRED ELECTIVE COURSES
In addition to the mandatory courses "Fundamentals in Luxury", "Luxury Brand Development" and "Contemporary Issues Luxury Marketing", the student has to validate any of the three courses listed below*. These courses can be taken before, during, or after the Chair Program.
Luxury:
MKGS31413 Anthropology of Luxury Brands T1
or
MKGS31412 Anthropologie des marques de luxe T1 or T3
MKGS31316 Savoir-Faire et Métiers d'Art T1
MKGS31469 Luxury Retail Management T1 or T2 or T3
Branding:
MKGS31217 Building a Beauty Brand T2
MKGF31241 Brand Management T3
Digital Marketing:
MKGM31203 Digital Marketing Strategy (in Cergy or in Singapore) T2 or T3 in Cergy
T1 in Singapore
or
MKGC31131 Data-Driven Marketing T1 or T2 or T3
Information Systems:
IDSI31375 Managing AI T3
IDSI31205 Blockchain for Business T3
Sustainability:
DEVC31211 CSR and Sustainability Transformation T1
MKGC31325 Responsible Marketing T2
CPRO31437 Degrowth: A Path to a Sustainable Future T1
Advertising:
MKGF31201 Integrated Marketing Communication T2 or T3
or
MKGS31221 Activating a Beauty Brand T3
MKGF31202 Communication Marketing Intégrée T1
Marketing:
MKGC31126 Consumer Behavior T1
MKGM31217 Chef de Produit T1 or T2
MKGC31315 Judgment & Decision Making T1
* Subject to course availability
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