Program

Total duration of the program	6 months
Number of required seminar(s)	1 (in T2) equivalent to 1 UV
Number of required courses (excluding seminar)	4 (offered throughout the year) equivalent to 4 UV
Field project (required)	1 project (in T3) equivalent to 1 UV
Total number of UV required to complete the Chair	6 UV

1. LVMH CHAIR SEMINAR (required)

MKGS 31471 : LVMH Chair Seminar "Fundamentals of Luxury" (T2)

The seminar consists of a series of topics which are essential to luxury brand management. They will be given by professionals working at the LVMH group. These are privileged opportunities for the students to interact with professionals who are eager to share their passion, experience and know-how.

The topics include:

Creation and design
Brand management
Client experience and retail
Digital marketing
Supply Chain Challenges in the Luxury Industry

Some of the guest speakers in the previous years included:

Laëtitia Roche-Grenet, LVMH Group
Jae Soh, LVMH Group
Claire Desjardin, LOUIS VUITTON Parfums
Margerie Barbès-Petit, GUERLAIN
Aurélie Lim, HENNESSY
Natacha Hochet-Raab, CHRISTIAN DIOR COUTURE
Olivier Di Maggio, LE BON MARCHE
Fanny Rullon and Thomas Nicolas, LOUIS VUITTON Watches

2. 4 COURSES from the list below

The student has to validate any of the 4 courses from the list below. These courses can be taken, before, during or after the chair.

MKGF31208	Développement des marques de luxe	T2 T3
or MKGF31209	Luxury Brand Development	T2
MKGF31411	Int’ Luxury Distribution	T2
MKGS 31469	Luxury Retail Management	T1 T2
MKGM31413	Anthropology of Luxury Brands	T1 T2
or MKGM31412	Anthropologie des Marques de luxe (en français)	T1 T3
MKGS31203	Digital Marketing Strategy	T2
or MKGS31203	Digital Marketing Strategy (on Singapore campus)	T2
MKGM31217	Chef de Produit	T1 T2 T3
MGTE31403	Intrapreneurship & Managerial Models	T1
or MGTE31361	Entrepreneurship	T1 T3
or MGTE31360	Entrepreneuriat (en français)	T1 T3
MOPI31201	Responsible Innovation (on Singapore campus)	T2

3. FIELD PROJECT (required)

MKGS 31200: Contemporary issues in luxury marketing (T3)

The field project is to be conducted in teams of 4-5 students. It is designed in connection with one of the brands of the LVMH group. The project has to be completed in one term (course code: MKGS 31200: Contemporary issues in luxury marketing (T3)). The topics are related to current issues in the luxury industry.

Examples of previous field project topics with LVMH brands include:

Hublot: Can we still afford empty windows at night? An opportunity to innovate and showcase the Hublot Brand and Products in a new way.

Rimowa: Customer Experience (CX): A new loyalty promise for Rimowa - How to make client relationship as unique as our brand signature and as unique as our products?

Chaumet: How to speak to young French clientele?

4. INTERNSHIP (Recommended)

After two terms of practical and theoretical learning, students are encouraged to embark on a 6-month internship in a luxury firm. This experience would complement to the knowledge acquired in the Chair and should provide students with opportunities to develop their own professional skills within the luxury industry.  

5. COMPANY VISITS

Students will have opportunities to visit some of the LVMH production sites and/or prestigious places in various sectors of the luxury industry.

Previous visits include:

Ateliers et Musée Louis Vuitton, in Asnières
Christian Dior Couture
Guerlain Flagship store
Moët & Chandon and Veuve Clicquot, in Champagne
Ruinart

6. TEAM BUILDING and LVMH Induction Day

At the beginning of the academic program, The LVMH chair organizes a session of Team Building with the aim of helping students build stronger ties with one another.

LVMH Group organises the LVMH Induction day at the LVMH HQ with the aim of introducing the Group and all of its sectors to the students entering the chair. This event also provides the students entering the chair an opportunity to get to know and network with the HR managers of different Houses of the LVMH Group.