In the press

Strategy

VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele

by Sonja Prokopec

Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks.
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Strategy

Mass Luxury: An Oxymoron?

by Sonja Prokopec

Can you sell to a wider audience and still be exclusive?
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Strategy

It's All in the Way You Tell the Story

by Sonja Prokopec

How luxury brands connect with consumers?
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