HIGHLIGHT

Exclusive digital content offering an immersion into the world of luxury and the LVMH Group, exclusive visits to LVMH maisons and invitations to curated luxury events, a field project with LVMH, access to a large and active alumni community of luxury professionals.

Objective

The LVMH chair gives students a global overview of the strategies as well as the challenges involved with managing luxury brands. The chair exposes students to all 5 sectors of the luxury industry including: Fashion and Leather goods, Watches and Jewellery, Wine and Spirits, Perfumes and Cosmetics, and Selective Distribution, which provides students with a global perspective of the luxury industry. 

In addition, through exclusive video testimonials from LVMH Managers as well as guest lectures by senior executives and managers from the LVMH group, this program offers an immersion into LVMH Group’s 5 fields of expertise: Design and Creation, Brand Management, Supply Chain and Manufacturing, Digital transformation & Entrepreneurship and Client Excellence. 

The LVMH Chair combines: 

• Practical knowledge related to various dimensions and current challenges of the luxury industry through exclusive video content available on our new platform as well as guest lectures given by senior executives and managers from the LVMH group; 
• Theoretical knowledge on all aspects of the business of managing luxury brands through lectures given by ESSEC professors; 
• Hands-on experience through a project with one of the LVMH brands and exclusive visits to LVMH Houses and invitations to curated luxury events.